I guess when we say, “It’s a bit of an eye chart” we believe that saying that somehow helps. We might as well say “I’ll do the next part of my presentation in Swahili because I know that no one in the audience speaks the …
Read MoreMore than a hole
Legendary Harvard Business School marketing professor, Theodore Levitt, coined the phrase “People don’t want to buy a drill and a quarter-inch bit. They want a quarter-inch hole!” In his book, This is Marketing, Seth Godin takes the professor’s famous quote to the next level. They’re not …
Read MorePresentin’ in the Rain…
One of the lessons we presenters can take away from the performing arts is about preparation. I have the amazing opportunity to work with a classical music home concert series (www.InnerSpaceConcerts.ca ). One of the things you notice being around professional musicians is their commitment …
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