I just wrapped up a Win Your Presentation workshop with a leading brand. The audience was a very dynamic group of business professionals. Like any workshop facilitator I handed out my evaluation form at the end of the session. But when you run under the …
Read MoreIt’s a bit of an eye chart
I guess when we say, “It’s a bit of an eye chart” we believe that saying that somehow helps. We might as well say “I’ll do the next part of my presentation in Swahili because I know that no one in the audience speaks the …
Read MoreMore than a hole
Legendary Harvard Business School marketing professor, Theodore Levitt, coined the phrase “People don’t want to buy a drill and a quarter-inch bit. They want a quarter-inch hole!” In his book, This is Marketing, Seth Godin takes the professor’s famous quote to the next level. They’re not …
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