What is the cost of a presentation?

“You get taught a lot of things in the world of business, but presenting is rarely one of them” Terry O’Reilly – CBC Under The Influence Presentations can persuade, inspire, enlighten or clarify, OR they can have no impact at all, and even waste the most precious resource – time. What if, at a corporate meeting, there are 400 employees each with an average wage of $30 per hour who attend an hour long presentation. The “cost” of this presentation in terms of time is $12,000 (number of employees x hourly wage).  What if the main point or message of the presentation isn’t communicated effectively?  Then the organization did not get value… Read More

Continue Reading

“_______, we have a problem.”

Should the name of your organization fill in the blank? On April 14th, 1970 during the Apollo 13 mission, astronaut Jack Swigert uttered the famous words “Houston, we’ve had a problem”.  In the movie Apollo 13 (1995) it was changed to “Houston we have a problem”.  Either way you word it, I think that many organizations may have a presentation problem. This was highlighted to me earlier this summer.  I had the opportunity to give a presentation skills workshop to a group of corporate communications professionals.   Before the session I sent out a pre-workshop questionnaire (see my previous post). The response rate was excellent – 21 of 35 people responded.… Read More

Continue Reading

Webinars: watering down the wine

I wonder how much water you would add to a glass of wine before you couldn’t taste the wine anymore.  I expect that if you have a big, bold red wine it would take more water than if you have a lighter white wine. This analogy can be applied to webinars and presentations. In my opinion, webinars are watered down versions of presentations. Many of the important nuances of human communication are missing in a webinar, like body language, facial expression, the interactions between audience members and even the discussions at the coffee break. The presenter cannot gauge the audience’s response, nor can the audience fully “hear” the enthusiasm of the… Read More

Continue Reading