Designing Sales Presentations – the seminar.

 “The biggest mistake made by most sales professionals in the field today is that our presentations have become too informative rather than persuasive.” Terri Sjodin- Sjodin Communications  Most sales people do not give “sales” presentations Presentations typically fall into one of three categories across the presentation type spectrum, informative, persuasive or a mix of the two. Most sales people give informative/product presentations (often designed by the marketing department), with lots of information and little to no persuasive elements – this can make them boring when they need to be interesting and persuasive. Many sales people feel that something is missing from their presentations. They know that the goal of a sales presentation… Read More

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One Year with Refuse to be Boring – by Cindy Murphy

 One year ago today Joe hit the “publish” button for his first Refuse to be Boring blog post. He did this with a bit of trepidation since his schedule was already demanding.  He travels almost weekly to cover “Canada” as needed in his sales/marketing job (that is a BIG territory!!),  his hours are long,  he is heavily involved in volunteer work,  he is learning French,  he has family responsibilities, and he likes some leisure time with friends. Successful blogs require regular posting … would he have the time needed to devote to this?  Would people find his tips helpful?  Would anyone follow his blog?  I can report that the answer… Read More

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Take Sir Richard’s Advice

I recently read Sir Richard Branson’s new book Screw Business as Usual. The book is about a form of capitalism based on the (old) concept of corporate social responsibility.  Sir Richard takes it to a new level and calls it Capitalism 24902 (the circumference of the earth is 24,902 miles).  This new model for business focuses on putting people and the planet first, and that giving away expertise and opportunity (not just money) to people/groups in need is good for business.  In the book he quotes Wafic Saïd (a benefactor of the Saïd Business School at Oxford University) who says “The companies that focus most on profit are not necessarily… Read More

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