White background, black background. Which is better?

The Effective Sales Presentation is an excellent blog by Jean-François Messier. It is one of the only sales presentation blogs I can find.  Since I am in sales, do a lot of presentations, and have a passion for presentation design, I am always keenly interested to see what he has to say. A couple of weeks ago Jean- François re-posted an article by Phil Waknell which discussed what type of background is better for your slides, 5 Reasons Why Black Is The New White. He believes that a dark/black background is better for a variety of reasons: 1.  A black background won’t fatigue your audience, whereas a white background can be hard… Read More

Continue Reading

Learning slide design while you drive! End of the line.

As I said in part one of this series, you can learn a lot about slide design from roadside billboards and the mini-billboards you see in airports.  10 Rules for Billboard Design  were outlined in an article on billboard design by BPS Outdoor Media (www.bpsoutdoor.com).  Here are the last 4 rules with some more Refuse to be Boring (RTBB) editorial comments. Billboard Rule #7 – Getting attention is the most important thing your ad needs to do so it won’t be overlooked. You can get attention in several ways, but the best advice I can give you is to be creative and do something out of the ordinary. RTBB –… Read More

Continue Reading

Learning slide design while you drive! Part 2

As I said in part 1 of this series, you can learn a lot about slide design from roadside billboards and the mini-billboards you see in airports.  10 Rules for Billboard Design were outlined in an article by BPS Outdoor Media (www.bpsoutdoor.com).  Here are the next 3 rules, again with Refuse to be Boring (RTBB) editorial comments on how the rules apply to slide design. Billboard Rule #4 – Use contrasting colors like yellow and black or red and white. Do not use colors that are similar to each other like blue and purple or orange and red because it will be hard to see two different colors from a distance.… Read More

Continue Reading