What’s the cost of being forgotten? A couple of thousand sales and marketing professionals flew into Orlando each year for what was a mega sales and marketing meeting. It was an opportunity for a large international corporation to address to their front-line teams. For me, …
Read MoreAre you nailing both of your presentation messages?
Are you nailing both of your presentation messages? Presentations always have two messages. One is the true message of the presentation. It’s been called the core, big or main message or the key takeaway, “what I really want you to understand is”. The second “subliminal” …
Read MoreThe words matter
Many companies are trying to move into a less transactional sales environment. The latest fad where everyone calls themselves “solution providers” is part of that. We know that being transactional can take down you the commoditization road. Companies are trying to avoid the situation where …
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