Are you nailing both of your presentation messages? Presentations always have two messages. One is the true message of the presentation. It’s been called the core, big or main message or the key takeaway, “what I really want you to understand is”. The second “subliminal” …
Read MoreWhat’s your slide’s hang time?
In football (the North American usage of the word) hang time is the time the ball stays in the air during a punt. For example, in the NFL it’s typically between 4 – 5 seconds. For presentations I call the time a single slide is …
Read MoreThe words matter
Many companies are trying to move into a less transactional sales environment. The latest fad where everyone calls themselves “solution providers” is part of that. We know that being transactional can take down you the commoditization road. Companies are trying to avoid the situation where …
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