I recently read Sir Richard Branson’s new book Screw Business as Usual. The book is about a form of capitalism based on the (old) concept of corporate social responsibility. Sir Richard takes it to a new level and calls it Capitalism 24902 (the circumference of …
Read MoreIs your presentation a futon?
A couple of years ago I was explaining two of our medical imaging products to a hospital administrator. I mentioned that one was a “dedicated” system for specific procedures and the other one was a “multipurpose” system. She immediately commented on the multipurpose system, …
Read MoreSometimes it’s like climbing Mt. Everest
Sometimes I struggle with designing a presentation. It happened to me last week when I decided I needed to do an “overview” presentation on one of our products. Maybe the problem was that we had initially proposed too many options, so I felt I …
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