I just returned from a 3 day meeting in Orlando. Over 3000 people attended and, as you would expect, there were lots of presentations. The presentations were like most presentations, but I noticed something interesting. Many of the presentations contained a story, and the stories had a noticeable effect on the audience. Whenever a presenter started a story, the audience got quiet and were more focused on the presenter. Everyone was more engaged. The stories that were most engaging had common elements; they were about a specific person and a specific place and time. The best stories had a direct emotional link to the presenter’s message and were brief and concise. The basic elements of this “springboard” type… Read More
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