Was your presentation a good flight?

What’s the most common question people hear right after a flight? I be it is” How was your flight?” The most frequent answer is probably… “good”. By good we mean uneventful, everyday, average, no problems, a completely forgettable experience. We don’t remember good flights. What’s the most common comment …

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The words matter

Many companies are trying to move into a less transactional sales environment.  The latest fad where everyone calls themselves “solution providers” is part of that. We know that being transactional can take down you the commoditization road.  Companies are trying to avoid the situation where …

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