The more presentations I do, the more I realize that (like in real estate) location really matters. The Lecture Hall A couple of months ago I did two presentations in a large lecture hall at our regional headquarters in Singapore. The room had semicircular multiple …
Read MoreWhen a Red Piano Becomes a Purple Cow …
I recently had the opportunity to go to Rotterdam and do a presentation about marketing one of our new products. On the slides I used pictures of a beautiful red grand piano vs. a traditional upright piano, to represent new technology vs. existing technology. Little …
Read MoreSometimes it’s like climbing Mt. Everest
Sometimes I struggle with designing a presentation. It happened to me last week when I decided I needed to do an “overview” presentation on one of our products. Maybe the problem was that we had initially proposed too many options, so I felt I …
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