Category: DESIGNING FOR IMPACT

Is someone killing your presentations? In many industries presentations are “slide decks” created for one person by someone else, often in another department. Often this department is marketing. These are sometimes called “customer facing presentations”.  There are 3 big problems when you follow this method …

Late last year I was at the largest conference in the medical imaging industry. While walking through the exhibit halls I noticed that many of the vendor booths were covered in messages using percentages. Problem is that most of them couldn’t have made an impact. …

The medium is the message. I have been to more than a few presentations where the presenter’s slides were undermining their message.  Like a presentation about a simple solution to a customer’s problem.  And then using slides that are so full of text, images, charts …