Category: DESIGNING FOR IMPACT

Legendary Harvard Business School marketing professor, Theodore Levitt, coined the phrase “People don’t want to buy a drill and a quarter-inch bit. They want a quarter-inch hole!” In his book, This is Marketing, Seth Godin takes the professor’s famous quote to the next level. They’re not …

Is someone killing your presentations? In many industries presentations are “slide decks” created for one person by someone else, often in another department. Often this department is marketing. These are sometimes called “customer facing presentations”.  There are 3 big problems when you follow this method …

Late last year I was at the largest conference in the medical imaging industry. While walking through the exhibit halls I noticed that many of the vendor booths were covered in messages using percentages. Problem is that most of them couldn’t have made an impact. …