Category: CRAFTING A CLEAR MESSAGE

I was in Malaysia and Singapore this month to give some mini-workshops on sales presentations. During one of the sessions I asked my audience, who was very engaged, to “Give me one good reason” to buy their product.  Most of the attendees struggled to come up …

    Think about the last presentation you attended; what was the presenter’s point? Designing a presentation around the most important point (the message) greatly increases the chances that the audience will remember it over time. This is why presentation design starts with crafting a …

A dashing archaeologist must reunite with the ex he dumped if he is to beat the Nazis to find the all-powerful lost Ark of the Covenant.   Do you recognize this? It describes the movie Raiders of the Lost Ark; that is its logline.  Loglines are …