Two magical words that you need in your sales presentation. Every time I do sales presentation coaching, I ask a someone to give me an example. It usually goes like this. They have a good product or service and want to talk about how it works or how great it is. They will say it does this, we provide that, and I will say “for example”. The magical words “for example” should be coming out of your mouth too! Giving your audience a real example is a magical communication tool because an example can: Show proof that the product/service does what you say it does. Connect the audience to the… Read More
Continue ReadingThe 90-second pitch
“That depends on the length of the speech. If it is a ten-minute speech it takes me all of two weeks to prepare it; if it is a half-hour speech it takes me a week; if I can talk as long as I want to it requires no preparation at all. I am ready now.” Woodrow Wilson 1918 I received an email asking if I would do our marketing department a favour – they asked me to say a few words at our largest trade show, held annually in Chicago Illinois. I expected that I would do a best practise story with colleagues, BUT it got really interesting when… Read More
Continue ReadingWant to make a video? Why not use PowerPoint?
PowerPoint has a variety of applications. In addition to designing slides for presentations I have used it to make promotional posters and to design logos and buttons for the animal welfare groups that I am involved with (see Life by PowerPoint). I have also started creating videos. You can insert music to link to your slides (for the examples below I used music from iStockPhoto.com). For me, the biggest challanges in making videos with Powerpoint are telling my story in just a couple of minutes (I recommend you keep you videos to 2-3 minutes), and having the music timed just right. Re timing: using the Transitions tab you can select the transition… Read More
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