The Effective Sales Presentation is an excellent blog by Jean-François Messier. It is one of the only sales presentation blogs I can find. Since I am in sales, do a lot of presentations, and have a passion for presentation design, I am always keenly interested to see what he has to say. A couple of weeks ago Jean- François re-posted an article by Phil Waknell which discussed what type of background is better for your slides, 5 Reasons Why Black Is The New White. He believes that a dark/black background is better for a variety of reasons: 1. A black background won’t fatigue your audience, whereas a white background can be hard… Read More
Continue ReadingDesigning Sales Presentations – the seminar.
“The biggest mistake made by most sales professionals in the field today is that our presentations have become too informative rather than persuasive.” Terri Sjodin- Sjodin Communications Most sales people do not give “sales” presentations Presentations typically fall into one of three categories across the presentation type spectrum, informative, persuasive or a mix of the two. Most sales people give informative/product presentations (often designed by the marketing department), with lots of information and little to no persuasive elements – this can make them boring when they need to be interesting and persuasive. Many sales people feel that something is missing from their presentations. They know that the goal of a sales presentation… Read More
Continue ReadingSometimes it’s like climbing Mt. Everest
Sometimes I struggle with designing a presentation. It happened to me last week when I decided I needed to do an “overview” presentation on one of our products. Maybe the problem was that we had initially proposed too many options, so I felt I had to re-explain everything, or maybe it was the fact that I did not know this particular group of customers very well. Regardless, designing this presentation was like climbing Mt. Everest; slogging uphill all the way. I changed the main message 5 or 6 times, going back and forth between a couple of ideas. I also changed the opening visuals more times than I can… Read More
Continue Reading