In 1971 country western singer Jerry Reed had a hit called “When you’re hot you’re hot … when you’re not you’re not”. This is a concept that all presenters can relate to. Do you have a hot connection with the audience, or … not? Recently I was booked to do a sales presentation on a Monday, at 8:30 p.m. I knew it would be a long day for the audience members as most had been at work since 7:00 a.m. I also didn’t know them so there was no prior relationship to build on. With those two things in mind I felt I needed to design the presentation to be… Read More
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