The R2BB Story


A better way.

One day in 2007 I walked out of a hospital board room into a busy hallway and stopped dead in my tracks. I realized I had just experienced one of the most boring presentations ever. The problem was…I was the presenter!

I had bored myself, never mind my poor audience. There had to be a better way.

You learn to deliver great presentations.

Since that day in 2007 I have become a student and passionate advocate of the “art of the presentation”. I soon realized that designing and delivering an interesting, focused, memorable presentation was a skill you learned. It wasn’t a magical ability that people somehow had. Being able to design and deliver an impactful presentation is a skill every business (or other) professional needs to master.

On a mission.

During my travels I have met large numbers of experienced, talented people who believe that presentations are critical to their success but have almost no training in presentation design or delivery. I am on a mission to change that; I want to share what I have learned with others.

Since 2008 I have done presentations on presentation design/delivery at national and local conferences and have given presentation design/delivery workshops around the world. I have had the opportunity to work with many individuals and teams as they designed (and delivered) impactful presentations for their audiences. I enjoy hearing other’s experiences, and sharing  insights on how (and why) to design and deliver interesting, focused, and memorable presentations.

Presentations don’t have to be boring.

Joe Pops


Confessions of a closet graphic designer

confessions of

I really enjoy graphic design projects, however I only discovered this a few years ago.  It’s become one of my favorite creative outlets, for example I created the posters above. I have no formal training, anything I know comes from what I have read in books, by trial and error and by studying the work of professional graphic designers. The tool I use is PowerPoint, which I am sure isn’t the norm for the “pros”.  Actually it works well for a amateur like me since it is designed to put words and images together on a page/slide and is relatively easy to use.  I guess PowerPoint was the natural tool for me since I do a lot of work in presentation design/delivery (my other creative outlet) making slides.

I  mainly do projects for cat rescue/activist groups.  The group I do the most work for is the Tuxedo Party of Canada. You may have heard of us because we have run cats for political office, probably our most famous campaign was Tuxedo Stan for Mayor. I  also do work for a small business, Inner Space Concerts.  Inner Space sets up house concerts that gives professional classical musicians an opportunity to get out into the community to play, and get paid for it!  Classical musicians do so much pro bono work in their communities, it’s nice to be able to support them in an income making endeavor. These very intimate concerts are amazing experiences, it’s cool to play a small part in their promotion.

Over the last few years I have created a lot of different things: logos, posters, Facebook banners, greeting cards, certificates and faux magazine covers. All of them have been challenging in one way or another. As a amateur I am sure I take 10 times the amount of time a professional would take, but that’s OK, for me it’s a great opportunity to be creative.

The main reason for this post is that some of my friends and colleagues (from my day job) don’t know about my “hobby”.  So today I’m “coming out of the closest”, here is where I keep what I think is my best stuff.  I hope you like it. I think everyone has a creative streak, some people never seem to find an outlet for theirs. I am happy I found mine.

I would love to hear what you do to exercise your creativity.

Joe Pops


Jan 29 2016



Four ways to engage an audience


We all know that a presentation will have the greatest impact if the audience is engaged.  Typically there are four ways a presenter can connect with and engage the audience.

  1. Aurally: what they hear

How an audience hears a presenter can be as important as what they hear.  How does the presenter sound – excited or neutral? How is the message phrased? Do you use acronyms and jargon that the audience doesn’t know? These are just three aural examples which affect the audience connection.

  1. Visually: what they see

We humans are sensitive to what we see.  A presenter’s visuals should be simple, attractive and appropriate to the topic AND also appropriate for the audience. Traditional bullet lists on slides almost never meet these criteria, in fact they can disengage the audience from a presenter.

  1. Emotionally: arousing/transferring emotion

People are emotionally driven; we make decisions emotionally, we communicate emotionally.  A presenter must transfer their own excitement, concern, and passion to the audience.  One of the most powerful way to do this is through stories – share appropriate stories.  Have a conversation with the audience, as many great presenter do, talk with them not at them.

  1. Intellectually: rational logical information

While people are emotional they also need facts, figures, and logic to make sense of the world. Only use facts and arguments that will resonate with the specific audience, and avoid anything that isn’t directly related.

Paying attention to what/how the audience hears, what they see, how they feel, and what they think will provide for an optimal presentation experience with maximum impact.

Joe Pops