How can you be impossible to ignore?

The goal of every presenter is to have their message remembered. In her book, Impossible to Ignore, cognitive neuroscientist Dr. Carmen Simon explores this goal. She reminds us that people can forget 90% of our content within a few day is of our presentation. She describes this as the Point A to Point B Problem. Understanding this problem is especially important if your presentation is trying to influence a decision.

Point A is the point where a communication is delivered and Point B is the point in the future where a decision is made. To have a chance at influencing the decision, your key messages need to be remembered at Point B. Also, between Point A and Point B there is often a time gap. Depending on the type of project, the gap between Point A and Point B might be measured in weeks or months.

Dr. Simon recommends that way to be remembered is through the use of cues or triggers, sticky notes for the memory. These cues should be something your audience will come across in their world. Something that will remind them of your key messages.  She states that:

“This memory trigger method is certainly more powerful than the standard leave-behind. In fact, as the world is becoming increasingly more complex, you will only be as memorable as the items that are likely to trigger memories of you in your clients’ environment. Create a strong association between your content and sub-sequent triggers and you will be consistently and effortlessly on people’s minds.”

It’s a tough job designing and delivering an interesting and audience focused presentation. It is even tougher to create memory cues and get them into your presentation.  I have been experimenting with some ideas, I will let you know how the experiments turn out in a later blog post.

But for now, how can you make sure your messages are unforgettable?

Joe Pops



When 10 x 1 = 1. How do you rate experience?

Many years ago I worked with Dr Archie Yeo. He was the program director for our radiography (x-ray technologist) training school. One of the things we did together was interview people for entry into our program. Dr Yeo was an interesting guy. A moustached, pipe smoking, radiologist/ philosopher. At the end of one of our interview days, we chatted about what different interview criteria meant. He talked about his theory on experience. For example, he said if a person has 10 years of experience, do they have 10 years of experience or 10 x 1 year of experience? He said that some people didn’t seem to learn anything new after year one so they had 10 x 1 year of experience. Other people had what we would more traditionally think of 10 years of experience. They grew in knowledge and skills every year.

I was wondering if the Dunning Kruger effect is like this? ( The effect describes the contrast between confidence in doing something and competence in that same skill. Some people are very confident in certain skill areas. Is that confidence based on how long they have done something? When people are tested in some areas they are confident in, they can actually be quite incompetent. Driving is often used as an example. Are you a great driver just because you have driven for 30 years?

Which do you assume when you hear someone has 10 years of experience? The traditional concept or Dr Yeo’s 10 x 1 = 1 theory?

I wonder if this applies to giving presentations?

Joe Pops

An inspiring reason why you need to show the world what you believe in.

Three men walked up to the medals podium at the 1968 summer Olympic games in Mexico City. They were about to receive their medals for the men’s 200 meters. All three men were wearing The Olympic Project for Human Rights (OPHR) badge on the left side of their jackets. Wearing unapproved emblems is not allowed in the Olympic Games. They defied that policy.
Two of the men were Tommie Smith and John Carlos of the United States. They show an additional act of defiance by giving a Black Power salute during their national anthem. They were protesting both racial inequality and black poverty. What’s often not seen is that they were not wearing shoes on the podium to symbolize poverty.
In his autobiography Tommie Smith later said that the salute was not a “Black Power” salute, but a “human rights salute”. The action they took on the podium is one of the most impactful political statements in the history of the modern Olympic Games.
Smith and Carlos’s actions caused an uproar in the US. Both men were sent home from the Olympics and severely ostracized. Death threats are made against them and their families. Their act of defiance makes headlines across all the US news media. But today both are widely accepted as heroes for standing up for what they believed in. They amplified the message of the civil rights movement on a world stage.
But what about the third man? He wore the The Olympic Project for Human Rights (OPHR) badge on his jacket as well. What happened to Peter Norman (the silver medalist) from Australia?
It’s not well known but there was also a civil rights movement in Australia in the 1960s. Aboriginal and non-aboriginal activists were campaigning for equal civil rights for indigenous Australians. They were fighting for the repeal of laws which deprived indigenous Australians of their civil liberties. By wearing the OPHR badge on the Olympic Games podium Peter Norman also showed an act of defiance. A white Australian man stands up for what he believes in on the world stage. You see, Smith and Carlos didn’t ask him to wear the badge, before the ceremony he asked them if they had another one.
Like Smith and Carlos, Peter Norman was ostracized for his act. For the act of wearing the OPHR badge on the podium that day. He made headlines across the Australian news media and is “unofficially” black balled from his sport. He is denied a spot on the 1972 Australian Olympic team even though he qualifies at a number of pre-Olympic events.
John Carlos later stated that “If we were getting beat up, Peter was facing an entire country and suffering alone.” Banned from the sport he loved Norman makes a living coaching. Throughout his life he has problems with drugs and alcohol and dies in 2006 at the age of 64. At his funeral Smith and Carlos are among his pallbearers.
It takes the Australian government 44 years before they officially recognize Peter Norman. In their apology they state, “The Australian Parliament apologizes to Peter Norman for the treatment he received upon his return to Australia, and the failure to fully recognize his inspirational role before his untimely death in 2006.”
In an interview in 2012 John Carlos says “ There’s no-one in the nation of Australia that should be honored, recognized, appreciated more than Peter Norman for his humanitarian concerns, his character, his strength and his willingness to be a sacrificial lamb for justice.”
On October 1968 he wore a simple badge on his jacket. A badge that demonstrated what he believed in.
Peter Norman is still the Australian 200 meter record holder.