Robin Williams (the designer and Shakespeare aficionado – not the comedian) has written two books on graphic design. The books are full of tips and insights that will take your presentation visuals to the next level. She created The Non-Designer’s Presentation Book for people who create their own presentation visuals (slides). It walks you through creating slides using professional design concepts. I highly recommend it. Her other book is the Non Designer Design Book. This book is for people who need to design professional looking documents. It’s targeted at people who have no background or formal training in graphic design. People who from time to time need to put together things… Read More
Continue ReadingWhen you’re hot you’re hot … when you’re not you’re not.
In 1971 country western singer Jerry Reed had a hit called “When you’re hot you’re hot … when you’re not you’re not”. This is a concept that all presenters can relate to. Do you have a hot connection with the audience, or … not? Recently I was booked to do a sales presentation on a Monday, at 8:30 p.m. I knew it would be a long day for the audience members as most had been at work since 7:00 a.m. I also didn’t know them so there was no prior relationship to build on. With those two things in mind I felt I needed to design the presentation to be… Read More
Continue ReadingDesigning Sales Presentations – the seminar.
“The biggest mistake made by most sales professionals in the field today is that our presentations have become too informative rather than persuasive.” Terri Sjodin- Sjodin Communications Most sales people do not give “sales” presentations Presentations typically fall into one of three categories across the presentation type spectrum, informative, persuasive or a mix of the two. Most sales people give informative/product presentations (often designed by the marketing department), with lots of information and little to no persuasive elements – this can make them boring when they need to be interesting and persuasive. Many sales people feel that something is missing from their presentations. They know that the goal of a sales presentation… Read More
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