How to avoid “Presentation Dry”

I had an interesting conversation with a physician this week about how to present a data-rich topic, like a complex research study for example. Presenting this type of information in a 20-30 minute time slot (or even an hour), can be a real challenge.  He explained that he modifies his presentation based on the audience.  He said that he simplifies his material for general practitioners who may need a general overview, but presents a more detailed report to colleagues in his specialty because they often require the information at a deeper level. He also mentioned that data-rich information can be dry to present.  I certainly agree.  Here are a few… Read More

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“A Perfect Pitch” and the YOU Factor

“A Perfect Pitch” (2006) is a book written by Jon Steel. The book impresses upon the reader the importance of presentations or “pitches” http://tinyurl.com/4vg645e  The final chapter of the book includes a case study called  “A Perfect Pitch”. This case study describes the London Olympic Committee’s final presentation in their quest to become the host city for the 2012 Summer Olympic Games. On the final day voting  by the International Olympic Committee (IOC) was extremely close. Two contenders, London and Paris, gave a final pitch that day, it was a 45 minute presentation. London’s committee had suspected voting would come down to the wire. Their presentation team studied every angle and nuance, developed a single clear message, and then rehearsed, rehearsed, rehearsed. They made sure their pitch was focused on the IOC‘s… Read More

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Join the Revolution

Our species has communicated through audiovisual means for at least 30,000 years; some cave paintings are estimated to be that old. These simple paintings were part of a story or a message that people shared.  Consider how information is shared today… is it simple and clear? Do we need a revolution? It has been said that there is a “presentation revolution” happening.  Some people are moving from “Death by PowerPoint” to a style of presentation which helps us communicate with more clarity, to boost understanding. Or are we (r)evolving? Is the presentation revolution taking us full circle?  Are we are revolving back to using basic diagrams and simple imagery to enhance the understanding of our stories and messages, just like our ancestors have done for millennia?… Read More

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