When you’re hot you’re hot … when you’re not you’re not.

In 1971 country western singer Jerry Reed had a hit called “When you’re hot you’re hot … when you’re not you’re not”. This is a concept that all presenters can relate to. Do you have a hot connection with the audience, or … not? Recently I was booked to do a sales presentation on a Monday, at 8:30 p.m. I knew it would be a long day for the audience members as most had been at work since 7:00 a.m. I also didn’t know them so there was no prior relationship to build on. With those two things in mind I felt I needed to design the presentation to be… Read More

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Off to see the Wizards

Early in 2007 I became a “student” in the art of the presentation design. I had come to the realization, after one of my own presentations, that I was boring myself – never mind the audience!  Since then, I have taken a number of presentation courses, and done a lot of reading and observing, but taking a course from Duarte Design has been on my wish list since I read slide:ology.  I finally had a chance to do so earlier this month. Duarte Design, and one of the founders Nancy Duarte, shot to fame in 2007 when the world discovered they were the designers behind the presentation featured in Al… Read More

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How to make your next presentation more persuasive.

You may be able to convince someone that you have the best idea, product, or service, but can you persuade them to take action on your proposal?  Quotations are one type of persuasive tool that can help move people to take action. But is there really a difference between being convincing and being persuasive? According to Seth Godin, marketing and business thought leader, “Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device.” I have found the best presentations have the right mix of convincing and persuasive elements. That mix depends on your topic and, of course, your audience. There are 4 tools you can use… Read More

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