Are percentages making an impact in your presentations? (probably not)

Late last year I was at the largest conference in the medical imaging industry. While walking through the exhibit halls I noticed that many of the vendor booths were covered in messages using percentages. Problem is that most of them couldn’t have made an impact. This is because of how we use (or don’t use) percentages in our everyday communication. Of course, there are a lot of reports and scientific papers that use percentages. In many fields they are used by experts to explain concepts and results. Using a percentage in this context can be a useful communication tool. However, in business settings we often use percentages in areas where… Read More

Continue Reading

The medium is the message: your slides vs. your message.

The medium is the message. I have been to more than a few presentations where the presenter’s slides were undermining their message.  Like a presentation about a simple solution to a customer’s problem.  And then using slides that are so full of text, images, charts and graphs that they scream complexity at the audience.  Like a presentation about the advantages of thoughtful design where the slides aren’t thoughtfully designed. Presenting an exciting and new innovation?  Then your slides have to look exciting and new (not just those words on the slides).  Talking about efficiency? The slides need to look efficient.  In fact, the whole presentation needs to be efficient. Your… Read More

Continue Reading

The R2BB Story

A better way. One day in 2007 I walked out of a hospital board room into a busy hallway and stopped dead in my tracks. I realized I had just experienced one of the most boring presentations ever. The problem was…I was the presenter! I had bored myself, never mind my poor audience. There had to be a better way. You learn to deliver great presentations. Since that day in 2007 I have become a student and passionate advocate of the “art of the presentation”. I soon realized that designing and delivering an interesting, focused, memorable presentation was a skill you learned. It wasn’t a magical ability that people somehow had.… Read More

Continue Reading