MythBusters… Slides = Time

Slides = time.  Ever get asked how many slides you have? What people are really asking is, how long is your presentation? The myth that number of slides somehow equates to time dates back to the days of overhead projectors. This is when “slides/overheads” were primary all text and presentations were read – a – longs. If you are still doing read-a-longs, you’re in big trouble (from a communications perspective). I help you get beyond presentation myths, and get into the world of interesting, focused, memorable presentations. Workshops and one on one coaching. I am looking for interesting groups, interesting topics or interesting locations… to give an interesting price. JoePops@refusetobeboring.com

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More than a hole

Legendary Harvard Business School marketing professor, Theodore Levitt, coined the phrase “People don’t want to buy a drill and a quarter-inch bit. They want a quarter-inch hole!” In his book, This is Marketing, Seth Godin takes the professor’s famous quote to the next level. They’re not buying drills or drill bits, they’re buying holes. Good sales and marketing people understand this. The drill and quarter inch bit isn’t the solution, the hole is. But this is only the first level of what some call “solution selling”.  In his book Seth Godin describes how there is much more to the “solution”. He uses an example of putting up a shelf, I’ll use… Read More

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Presentation Homicide!

Is someone killing your presentations? In many industries presentations are “slide decks” created for one person by someone else, often in another department. Often this department is marketing. These are sometimes called “customer facing presentations”.  There are 3 big problems when you follow this method of presentation creation: #1 – Slides are not a presentation There is an all too common misunderstanding of exactly what a presentation is.  By definition (and by how it works), a presentation is a live event.  It’s like a play, it’s an experience for the audience. The visuals are there to amplify and clarify key messages, and to add structure to a presentation.  They are… Read More

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