The medium is the message: your slides vs. your message.

The medium is the message. I have been to more than a few presentations where the presenter’s slides were undermining their message.  Like a presentation about a simple solution to a customer’s problem.  And then using slides that are so full of text, images, charts and graphs that they scream complexity at the audience.  Like a presentation about the advantages of thoughtful design where the slides aren’t thoughtfully designed. Presenting an exciting and new innovation?  Then your slides have to look exciting and new (not just those words on the slides).  Talking about efficiency? The slides need to look efficient.  In fact, the whole presentation needs to be efficient. Your… Read More

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The R2BB Story

A better way. One day in 2007 I walked out of a hospital board room into a busy hallway and stopped dead in my tracks. I realized I had just experienced one of the most boring presentations ever. The problem was…I was the presenter! I had bored myself, never mind my poor audience. There had to be a better way. You learn to deliver great presentations. Since that day in 2007 I have become a student and passionate advocate of the “art of the presentation”. I soon realized that designing and delivering an interesting, focused, memorable presentation was a skill you learned. It wasn’t a magical ability that people somehow had.… Read More

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When you’re hot you’re hot … when you’re not you’re not.

In 1971 country western singer Jerry Reed had a hit called “When you’re hot you’re hot … when you’re not you’re not”. This is a concept that all presenters can relate to. Do you have a hot connection with the audience, or … not? Recently I was booked to do a sales presentation on a Monday, at 8:30 p.m. I knew it would be a long day for the audience members as most had been at work since 7:00 a.m. I also didn’t know them so there was no prior relationship to build on. With those two things in mind I felt I needed to design the presentation to be… Read More

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