Get on the bus to the that pretty good hotel. Get your orthopedic seat cushion ready, you are going to sit through a lot of presentations. And get ready to give that business overview you’ve been asked to give! With internal corporate presentations you have two strategy choices. Give a good, average, OK presentation (lots of graphs and charts) and be forgettable. A presentation that gets you off anyone’s radar because no one will remember what you said by break time. The other option is to try to “win” your presentation. Be more interesting, more focused and above all else, more memorable than your colleagues. If the first option is… Read More
Continue ReadingMythBusters… Slides = Time
Slides = time. Ever get asked how many slides you have? What people are really asking is, how long is your presentation? The myth that number of slides somehow equates to time dates back to the days of overhead projectors. This is when “slides/overheads” were primary all text and presentations were read – a – longs. If you are still doing read-a-longs, you’re in big trouble (from a communications perspective). I help you get beyond presentation myths, and get into the world of interesting, focused, memorable presentations. Workshops and one on one coaching. I am looking for interesting groups, interesting topics or interesting locations… to give an interesting price. JoePops@refusetobeboring.com
Continue ReadingMore than a hole
Legendary Harvard Business School marketing professor, Theodore Levitt, coined the phrase “People don’t want to buy a drill and a quarter-inch bit. They want a quarter-inch hole!” In his book, This is Marketing, Seth Godin takes the professor’s famous quote to the next level. They’re not buying drills or drill bits, they’re buying holes. Good sales and marketing people understand this. The drill and quarter inch bit isn’t the solution, the hole is. But this is only the first level of what some call “solution selling”. In his book Seth Godin describes how there is much more to the “solution”. He uses an example of putting up a shelf, I’ll use… Read More
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