How can you be impossible to ignore?

The goal of every presenter is to have their message remembered. In her book, Impossible to Ignore, cognitive neuroscientist Dr. Carmen Simon explores this goal. She reminds us that people can forget 90% of our content within a few day is of our presentation. She describes this as the Point A to Point B Problem. Understanding this problem is especially important if your presentation is trying to influence a decision. Point A is the point where a communication is delivered and Point B is the point in the future where a decision is made. To have a chance at influencing the decision, your key messages need to be remembered at… Read More

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Four ways to engage an audience

We all know that a presentation will have the greatest impact if the audience is engaged.  Typically there are four ways a presenter can connect with and engage the audience. Aurally: what they hear How an audience hears a presenter can be as important as what they hear.  How does the presenter sound – excited or neutral? How is the message phrased? Do you use acronyms and jargon that the audience doesn’t know? These are just three aural examples which affect the audience connection. Visually: what they see We humans are sensitive to what we see.  A presenter’s visuals should be simple, attractive and appropriate to the topic AND also… Read More

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Removing the bricks in the wall: Connecting with your audience.

  Connecting with an audience, having a conversation with them, is not easy – especially if it is a large audience. One thing you can do is to remove the barriers, “the bricks in the wall”, which stand between you and them. Much like a tall center piece makes it difficult to have a conversation with a person across the dining table, physical elements in a meeting room can act like center pieces, like walls, and make it hard to connect with your audience.  Examples of these physical barriers include podiums, tables and distance from the audience. A while ago I did a presentation in a room that had some… Read More

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