Try writing a logline for your next presentation

A dashing archaeologist must reunite with the ex he dumped if he is to beat the Nazis to find the all-powerful lost Ark of the Covenant.   Do you recognize this? It describes the movie Raiders of the Lost Ark; that is its logline.  Loglines are used by screenwriters to describe their film’s story in a sentence or two; the rule is 27 words or less. A logline answers the question, “So, what’s your film about?” Screenwriters create a logline at the beginning of the writing process in order to test their story concept.  They need to break down a complex book or story into simple components in order to fit… Read More

Continue Reading

Are your presentations a “Message in a Bottle”?

In 1979 the band The Police released a song called Message in a Bottle.  I think that the chorus is a good metaphor for some presentations: I hope that someone gets my I hope that someone gets my I hope that someone gets my Message in a bottle Have you ever had what you think is a great idea and you want others to buy in? You throw your idea out into the “ocean” of your organization (via email) and then plan a meeting/presentation to discuss it. The presentation is a great opportunity to “sell” your idea. However, if your presentation is not persuasive and memorable your idea could become… Read More

Continue Reading