A 3-step process to avoid a presentation rabbit hole

PowerPoint is not your friend! (not yet anyway) Here is a simple 3 step process to help you design an impactful presentation. It’s based on the fact that, early in the design process, PowerPoint is not your friend. It’s the proverbial rabbit hole. 1st – Craft your message The message is the thing you want your audience to remember for a long time.  It’s a single sentence that contains the words, you and/or your. It’s spoken by you very early in the presentation and it is the presentation’s destination.  You know you have a solid message when the word “how?” pops into your audience’s head after you say it. Write… Read More

Continue Reading

Are You in the Wrong Danger Zone?

Are you in the wrong danger zone? There is a saying we use when we know we are nowhere near being an expert, we say we know “just enough to be dangerous”. What if you believe you know enough to do the task, but not enough to know that you are “dangerous”? This condition is part of the Dunning Kruger effect. Where you know a little bit about something, but not enough to how incompetent you might be. Dunning and Kruger were graduate students at Cornell University when they first explored this concept of knowing enough to do a task but not enough to know you are “dangerous”. They discovered… Read More

Continue Reading

Two Magical Words

Two magical words that you need in your sales presentation. Every time I do sales presentation coaching, I ask a someone to give me an example. It usually goes like this. They have a good product or service and want to talk about how it works or how great it is. They will say it does this, we provide that, and I will say “for example”. The magical words “for example” should be coming out of your mouth too! Giving your audience a real example is a magical communication tool because an example can: Show proof that the product/service does what you say it does. Connect the audience to the… Read More

Continue Reading