3 – 30 – 3 Make your words easy to see!

When you want to improve your current presentation visuals, following 3 simple guidelines (all based on the number 3) can make a difference. Some of the complaints about presentation visuals are that there are too many words to read on the slide and that the words are too hard to see.  While I am not a fan of using many words on slides, you may not have the time to redesign your existing slides, to replace words with images. So, here are 3 simple guidelines to follow to improve your current slides. 3 is the limit Limit yourself to 3 or fewer font sizes throughout your presentation. This guideline also… Read More

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Have you had a STAR moment?

When presenters want to captivate their audience, a STAR moment can be the difference between “OK” and “WOW”! Presentation design expert Nancy Duarte coined the term STAR moment in her book Resonate (2010), in which STAR stands for Something They’ll Always Remember. It describes a special moment in a presentation when the presenter magnifies the main idea; it’s the “Ah Ha” or “WOW” moment. She recommends having a STAR moment in all your presentations. I agree with her, however designing and delivering that special moment can be a challenge. It will likely take some thinking to decide the best way to deliver your STAR moment. It could be as simple… Read More

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Try writing a logline for your next presentation

A dashing archaeologist must reunite with the ex he dumped if he is to beat the Nazis to find the all-powerful lost Ark of the Covenant.   Do you recognize this? It describes the movie Raiders of the Lost Ark; that is its logline.  Loglines are used by screenwriters to describe their film’s story in a sentence or two; the rule is 27 words or less. A logline answers the question, “So, what’s your film about?” Screenwriters create a logline at the beginning of the writing process in order to test their story concept.  They need to break down a complex book or story into simple components in order to fit… Read More

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