Have you had a STAR moment?

When presenters want to captivate their audience, a STAR moment can be the difference between “OK” and “WOW”! Presentation design expert Nancy Duarte coined the term STAR moment in her book Resonate (2010), in which STAR stands for Something They’ll Always Remember. It describes a special moment in a presentation when the presenter magnifies the main idea; it’s the “Ah Ha” or “WOW” moment. She recommends having a STAR moment in all your presentations. I agree with her, however designing and delivering that special moment can be a challenge. It will likely take some thinking to decide the best way to deliver your STAR moment. It could be as simple… Read More

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Try writing a logline for your next presentation

A dashing archaeologist must reunite with the ex he dumped if he is to beat the Nazis to find the all-powerful lost Ark of the Covenant.   Do you recognize this? It describes the movie Raiders of the Lost Ark; that is its logline.  Loglines are used by screenwriters to describe their film’s story in a sentence or two; the rule is 27 words or less. A logline answers the question, “So, what’s your film about?” Screenwriters create a logline at the beginning of the writing process in order to test their story concept.  They need to break down a complex book or story into simple components in order to fit… Read More

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Practical tips for a simple slide makeover

Do you have some slides with a list of bullet points on them? If so, why not select one for a slide makeover?  It’s a great way to simplify your slide and “recycle” it into a more engaging presentation visual. First, remove anything that is purely decorative (like clip art).  It is often distracting and does not add anything to your message.  Next, carefully review each phrase or sentence on the slide. Remove any words that are not absolutely necessary.  Remember the slide is there to amplify or enhance your words, not to repeat/replace them. Leave the most important numbers or words; they don’t have to be in full sentences.… Read More

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