How is your storytelling?

I just returned from a 3 day meeting in Orlando.  Over 3000 people attended and, as you would expect, there were lots of presentations. The presentations were like most presentations, but I noticed something interesting. Many of the presentations contained a story, and the stories had a noticeable effect on the audience. Whenever a presenter started a story, the audience got quiet and were more focused on the presenter. Everyone was more engaged. The stories that were most engaging had common elements; they were about a specific person and a specific place and time. The best stories had a direct emotional link to the presenter’s message and were brief and concise. The basic elements of this “springboard” type… Read More

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“A Perfect Pitch” and the YOU Factor

“A Perfect Pitch” (2006) is a book written by Jon Steel. The book impresses upon the reader the importance of presentations or “pitches” http://tinyurl.com/4vg645e  The final chapter of the book includes a case study called  “A Perfect Pitch”. This case study describes the London Olympic Committee’s final presentation in their quest to become the host city for the 2012 Summer Olympic Games. On the final day voting  by the International Olympic Committee (IOC) was extremely close. Two contenders, London and Paris, gave a final pitch that day, it was a 45 minute presentation. London’s committee had suspected voting would come down to the wire. Their presentation team studied every angle and nuance, developed a single clear message, and then rehearsed, rehearsed, rehearsed. They made sure their pitch was focused on the IOC‘s… Read More

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Are your presentations a “Message in a Bottle”?

In 1979 the band The Police released a song called Message in a Bottle.  I think that the chorus is a good metaphor for some presentations: I hope that someone gets my I hope that someone gets my I hope that someone gets my Message in a bottle Have you ever had what you think is a great idea and you want others to buy in? You throw your idea out into the “ocean” of your organization (via email) and then plan a meeting/presentation to discuss it. The presentation is a great opportunity to “sell” your idea. However, if your presentation is not persuasive and memorable your idea could become… Read More

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