Joe Pops – Page 22 – Refuse to Be Boring

Learning slide design while you drive! End of the line.

November 6, 2011February 1, 2015Joe Pops

As I said in part one of this series, you can learn a lot about slide design from roadside billboards and the mini-billboards you see in airports. 10 Rules for Billboard Design were outlined in an article on billboard design by BPS Outdoor Media (www.bpsoutdoor.com). Here are the last 4 rules with some more Refuse to be Boring (RTBB) editorial comments. Billboard Rule #7 – Getting attention is the most important thing your ad needs to do so it won’t be overlooked. You can get attention in several ways, but the best advice I can give you is to be creative and do something out of the ordinary. RTBB –… Read More

How to SUCCES fully present your Turbo Encabulator.

October 28, 2011February 1, 2015Joe Pops

The other day I received a link via Twitter for the original Turbo Encabulator movie on YouTube (http://tinyurl.com/3z52s4x). It is worth watching; it is just under 2 minutes long. According to Wikipedia the movie was made in 1977, but the original technical description of the Turbo Encabulator appeared in 1942. For those of you who don’t know (like I didn’t) what the Turbo Encabulator is, it’s a fictional machine and the presentation describing it is completely full of technobabble. I have been to presentations that sound a lot like the Turbo Encabulator presentation; I may have given presentations like it too. The extensive use of technical jargon (technobabble) in a… Read More

Learning slide design while you drive! Part 2

October 16, 2011February 1, 2015Joe Pops

As I said in part 1 of this series, you can learn a lot about slide design from roadside billboards and the mini-billboards you see in airports. 10 Rules for Billboard Design were outlined in an article by BPS Outdoor Media (www.bpsoutdoor.com). Here are the next 3 rules, again with Refuse to be Boring (RTBB) editorial comments on how the rules apply to slide design. Billboard Rule #4 – Use contrasting colors like yellow and black or red and white. Do not use colors that are similar to each other like blue and purple or orange and red because it will be hard to see two different colors from a distance.… Read More