Are you working on your swing?

If you’re selling an idea, a product or service, your success is going to depend on your swing. Tiger Woods was 3 shots behind Vijay Singh at the 2006 Deutsche Bank golf tournament. The night before the final round he called his coach for some advice. He knew he wouldn’t beat Singh unless he improved his game. His coach watched Wood’s performance on a TV replay. He advised him to work on his backswing in the mirror for 30 minutes and then his downswing for another 30 minutes. Woods worked on his swing for 2 hours that night. He then got up at 2 a.m. to work on it for… Read More

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The medium is the message: your slides vs. your message.

The medium is the message. I have been to more than a few presentations where the presenter’s slides were undermining their message.  Like a presentation about a simple solution to a customer’s problem.  And then using slides that are so full of text, images, charts and graphs that they scream complexity at the audience.  Like a presentation about the advantages of thoughtful design where the slides aren’t thoughtfully designed. Presenting an exciting and new innovation?  Then your slides have to look exciting and new (not just those words on the slides).  Talking about efficiency? The slides need to look efficient.  In fact, the whole presentation needs to be efficient. Your… Read More

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The less than helpful metaphor: The sales doctor and customer patient.

Pain points, a lot of salespeople (and sales training) use this metaphor. The metaphor assumes your potential customer is in pain, has some urgent problem that needs solving. And that you are the “doctor” who can help them.  The problem with this metaphor is that it is not true, it doesn’t really apply. It’s pretty rare that a potential customer is in an urgent situation (is in “pain”).  I just worked on an emergency equipment replacement project that took a year to conclude.  They were not in pain, but they realized they were going to face some big problems in the future if they didn’t replace the piece of equipment… Read More

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