So…what’s your point?

Think about the last presentation (or webinar) you attended; what was the presenter’s point? Designing a presentation around the most important point (a single message) greatly increases the chances that the audience will remember that message over time. Therefore, presentation design starts with crafting a clear concise message. One mistake presenters often make is to assume an audience can remember multiple “takeaways”. The old saying is true; if everything is important then nothing is important. I follow a message crafting method that I learned from Dcode Communications several years ago.  The method is based on the statement What I really want you to understand is _______ .  The you is… Read More

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A 3-step process to avoid a presentation rabbit hole

PowerPoint is not your friend! (not yet anyway) Here is a simple 3 step process to help you design an impactful presentation. It’s based on the fact that, early in the design process, PowerPoint is not your friend. It’s the proverbial rabbit hole. 1st – Craft your message The message is the thing you want your audience to remember for a long time.  It’s a single sentence that contains the words, you and/or your. It’s spoken by you very early in the presentation and it is the presentation’s destination.  You know you have a solid message when the word “how?” pops into your audience’s head after you say it. Write… Read More

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Are You in the Wrong Danger Zone?

Are you in the wrong danger zone? There is a saying we use when we know we are nowhere near being an expert, we say we know “just enough to be dangerous”. What if you believe you know enough to do the task, but not enough to know that you are “dangerous”? This condition is part of the Dunning Kruger effect. Where you know a little bit about something, but not enough to how incompetent you might be. Dunning and Kruger were graduate students at Cornell University when they first explored this concept of knowing enough to do a task but not enough to know you are “dangerous”. They discovered… Read More

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