It’s a bit of an eye chart

I guess when we say, “It’s a bit of an eye chart” we believe that saying that somehow helps. We might as well say “I’ll do the next part of my presentation in Swahili because I know that no one in the audience speaks the language.” “Ni kidogo ya chati ya jicho.”   We know complex visuals are a challenge for our audience to understand. The other problem with complex visuals is they can also communicate an unintended message. Things like, this is too complicated to understand (zone out here). And you (or the topic) isn’t important enough for me to make much of an effort to clean this slide… Read More

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More than a hole

Legendary Harvard Business School marketing professor, Theodore Levitt, coined the phrase “People don’t want to buy a drill and a quarter-inch bit. They want a quarter-inch hole!” In his book, This is Marketing, Seth Godin takes the professor’s famous quote to the next level. They’re not buying drills or drill bits, they’re buying holes. Good sales and marketing people understand this. The drill and quarter inch bit isn’t the solution, the hole is. But this is only the first level of what some call “solution selling”.  In his book Seth Godin describes how there is much more to the “solution”. He uses an example of putting up a shelf, I’ll use… Read More

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Presentin’ in the Rain…

One of the lessons we presenters can take away from the performing arts is about preparation. I have the amazing opportunity to work with a classical music home concert series (www.InnerSpaceConcerts.ca ). One of the things you notice being around professional musicians is their commitment to preparation. I say they are in a state of perpetual preparation. I think this is true for any of the performing arts. While our presentations aren’t performances, a focus on preparation is one of the lessons we can take away from performers. I am not exactly sure why, but I am a fan of musical theatre. So when I come across one of the… Read More

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