Presentation Homicide!

Is someone killing your presentations? In many industries presentations are “slide decks” created for one person by someone else, often in another department. Often this department is marketing. These are sometimes called “customer facing presentations”.  There are 3 big problems when you follow this method of presentation creation: #1 – Slides are not a presentation There is an all too common misunderstanding of exactly what a presentation is.  By definition (and by how it works), a presentation is a live event.  It’s like a play, it’s an experience for the audience. The visuals are there to amplify and clarify key messages, and to add structure to a presentation.  They are… Read More

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Are percentages making an impact in your presentations? (probably not)

Late last year I was at the largest conference in the medical imaging industry. While walking through the exhibit halls I noticed that many of the vendor booths were covered in messages using percentages. Problem is that most of them couldn’t have made an impact. This is because of how we use (or don’t use) percentages in our everyday communication. Of course, there are a lot of reports and scientific papers that use percentages. In many fields they are used by experts to explain concepts and results. Using a percentage in this context can be a useful communication tool. However, in business settings we often use percentages in areas where… Read More

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Are you working on your swing?

If you’re selling an idea, a product or service, your success is going to depend on your swing. Tiger Woods was 3 shots behind Vijay Singh at the 2006 Deutsche Bank golf tournament. The night before the final round he called his coach for some advice. He knew he wouldn’t beat Singh unless he improved his game. His coach watched Wood’s performance on a TV replay. He advised him to work on his backswing in the mirror for 30 minutes and then his downswing for another 30 minutes. Woods worked on his swing for 2 hours that night. He then got up at 2 a.m. to work on it for… Read More

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